2014 - Present
Responsible for strategy of all Vega digital & brand experience including brand website, mobile strategy, all e-Commerce (owned & 3rd party websites), email, social, online advertising, SEO, content strategy, & user experience. Launched Digital Centre of Excellence and leads a team of 9.
Creates nimble and agile processes, clear prioritization and communication, and strong alignment across the organization necessary to implement digital initiatives. Identify trends and insights and how they can be applied to business model.
Developed Vega's social media strategy (paid & earned) to scale across the organization including Marketing, Customer Experience (digital engagement team), HR, PR, Experiential and Education.
Manage all online commerce including owned sites and e-tailers (Amazon, Bodybuilding.com, Drugstore.com etc.) to drive new users into our category, encourage basket building and to support our brick & mortar business.
Drives omni channel approach to blur the lines of online and offline communication, marketing, brand engagement and purchase. Focused on providing the best customer experience online and off.
Manages marketing and commerce technology solutions required to meet strategic business objectives. Responsible for creating principles and processes that ensure brand integrity, consistency, and clarity in a high growth company. Serves as the company’s internal expert on all things digital, social and mobile.
Vega is dedicated to developing the best people in the world, empowering them to thrive at work and in their personal goals. Development of world-class digital team - teach functional and leadership skills to build expertise in the company aligned with our 3P strategy.