Responsible for developing Vega's digital & brand experience strategy that contributes to driving website traffic, online education, content, SEO, online advertising, email & social media community and online sales. Launched Vega's Digital Centre of Excellence and leads the team of 8 across emerging technology, paid & earned media, project management, commerce, content, and analytics.
Developed Vega's social media strategy to scale social across the organization to include Marketing, Customer Experience, HR, PR, Experiential and Education.
Works cross functionally with marketing, trade, sales, ops, finance, education and creative teams to develop tools to support all North American initiatives that build our brand and business.
Manage all online commerce including owned sites and e-tailers (Amazon, Bodybuilding.com, Drugstore.com etc.) to drive new users into our category, encourage basket building and to support our brick & mortar business.
Drives omni channel approach to blur the lines of online and offline communication, marketing, brand engagement and purchase. Focused on providing the best customer experience online and off.
Manages the marketing and commerce technology solutions required to meet strategic business objectives. Responsible for creating principles and processes that ensure brand integrity, consistency, and clarity in a high growth company. Serves as the company’s internal expert on all things digital, social and mobile.
Vega is dedicated to developing the best people in the world, I focus on supporting my team, empowering them to thrive at work and in their personal goals. Supporting them in solving complex problems, pushing them to develop innovative programs, and assisting them in gaining cross-functional buy-in to support the current and future needs of our business.