2014 - Present
Responsible for developing Vega's digital & brand experience strategy that contributes to driving website traffic, online education, digital content, strong email community and sales conversion- including managing a team of 7 people across emerging technology, project management, commerce, content, and analytics.
Works cross functionally with marketing, trade, sales, ops, finance, education and creative teams to develop tools to support all North American initiatives that build our brand and business.
Manage all online commerce including owned sites and e-tailers (Amazon, Bodybuilding.com, Drugstore.com etc.) to drive new users into our category and develop passionate Vega users. My team guides users through the purchase funnel while creating campaigns that educate & inspire our guests.
Drives omni channel approach to blur the lines of online and offline communication, marketing, brand engagement and purchase.
Manages the marketing and commerce technology solutions required to meet strategic business objectives. Responsible for creating principles and processes that ensure brand integrity, consistency, and clarity in a high growth company. Serves as the company’s internal expert on all things digital and mobile.
Vega is dedicated to developing the best people in the world, I focus on supporting my team, empowering them to thrive at work and in their personal goals. Supporting them in solving complex problems, pushing them to develop innovative programs, and assisting them in gaining cross-functional buy-in to support the current and future needs of our business.
Specialties: digital marketing, eCommerce, social media, email, mobile, tablet, brand, customer experience, omni channel, digital integration in local store, community, education, people development, goal setting, analysis, market research, project management, working hard & playing even harder!